Search results for " social constructions"
showing 2 items of 2 documents
“Dear Young People, don’t vote”. Seniors in political advertisements: irony and/or legitimation
2019
The widespread representation of older people in popular culture as passive and inert has been challenged in a range of recent studies and publications (Nussbaum / Coupland 2004, Caprara et al. 2013). In view of the increasing number of older adults in today’s society, the notion of aging has received significant attention in the public sphere where common assumptions and stereotypes are challenged and potential scenarios are presented. As it has been discussed from different academic perspectives over the past twenty years, older people’s collective condition is undergoing important sociological and cultural changes, making the elderly - among other things - an enticing political reservoir…
Seniors’ social image: the representation of ageing in electoral campaigns
2019
This study builds on previous research on ageing representation in relation to common assumptions and stereotypes (Schneider & Ingram 1993; Holladay & Coombs 2004, Kaid & Garner 2004), in order to provide an overview of the ways in which older adults have been addressed and exploited in US political (i.e. electoral) campaigns. Considering campaign ads as multimodal texts, Kress & van Leeuwen’s social semiotic approach (2001) is used to examine how multimodal elements convey seniors’ images. In addition, this analysis draws on legitimation theory (van Leeuwen 2008) to analyse which legitimation tactic is employed to convey meanings through the voice of elderly people. In this…